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Your voice

Pick a tone, paste a few examples of your own writing and list anything to avoid. Drafts for posts, comments and messages follow the voice you save. The tone preview is only illustrative; your saved examples matter more. There are three kinds of voice: Each voice keeps a revision history, and you can compare revisions or edit an earlier one as a new draft.

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Proof points and claims

A claim is a factual statement you want drafts to be able to use, such as a result, a customer count or a certification. Growth Link keeps every claim tied to the source that supports it.
1

Save the evidence

Add a source with its title, its address if it has one and the relevant excerpt, such as a passage from a case study or report.
2

Propose the exact claim

Write the exact claim wording and choose the supporting sources (up to 20).
3

Have it reviewed

An owner, admin or reviewer approves or rejects the claim against that exact evidence. Facts reach drafts only after a reviewer approves them.
If a supporting source changes later, the claim is marked Evidence changed and needs a fresh review.
Growth Link blocks drafts from going forward with factual claims that are not supported by approved evidence. Code can check that a claim is backed by a source you approved, but it cannot confirm that the source itself is true. You remain responsible for the accuracy of what you approve.

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Proof points from your website

When Growth Link reads your website, the brief can suggest Proof points, each with a citation to the page it came from. Treat these as suggestions: open the citation, check the excerpt, and save only what you can stand behind. See Reading your website and sources.