What goes in the Vault
Business
Business
What you do and what you help customers achieve, in plain words. One or two sentences is enough
to start.
Audience
Audience
The roles or job titles that usually start the conversation, plus industries and locations.
Campaigns use these job titles and keywords to find people. See
Audiences.
Voice
Voice
A tone, examples of your writing and words to avoid. See Voice and proof points.
Sources and claims
Sources and claims
Pages, files and pasted text you want Growth Link to learn from, and the exact claims you can
back up with them. See Reading your website and sources.