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A campaign is a list of people plus a sequence of LinkedIn invitations and messages sent from one connected account. You can build one in two ways.

Guided campaign

Start from Leads → Find your first prospects or Sequences → New campaign. Growth Link finds people who match your audience and builds the sequence from a recommended playbook, side by side.

Build it yourself

Import or search for people in Leads, design the steps on the sequence canvas, then review and activate it.
Both ways end in the same place: an approved sequence, a chosen sender and audience, and launch checks that must pass before anything sends.

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The guided campaign flow

The flow shows five stages at the top of the screen.
1

Business

Confirm your business on one screen: your website, what your business does, what you help customers achieve, who you want to reach (job titles), and optionally industries, what they are working through and a tone. This comes from and saves to your Business Vault. Next, the Who should this campaign reach? panel turns your audience into a LinkedIn search. Edits there apply to this campaign only and do not change your Vault.
2

Plan

Growth Link recommends a playbook: a ready-made sequence of steps. Fill in the Campaign details, used in every message, such as why you are reaching out. They are prefilled from your Vault, and a sample message shows how they read. Choose Build my campaign, or Start from a blank sequence if you prefer.
3

Connect

Connect the LinkedIn account the campaign sends from. This needs a paid plan, and an owner or admin connects it. See LinkedIn accounts.
4

Search & build

The screen splits into two lanes. Finding your people runs your search on your own LinkedIn account and lists the real people who match. Building your campaign shows the sequence, and if AI drafting is available it rewrites each message in your voice from your Vault. Choose See full sequence to inspect every step. When the summary says Campaign ready, it shows how many people, actions, branches and messages the campaign has.
5

Launch

Run the launch checks, review and approve the first messages, and press Launch now. See Launch checks.
While the search is still running, new matches join the campaign automatically. Running the launch checks pauses the search, and everyone found so far stays saved.

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Good to know

  • Up to 1,000 people per campaign. For a larger audience, split it into several campaigns, for example by location or seniority.
  • Your campaign is saved as you go. You can leave at any stage and come back. Start another campaign begins a fresh one; earlier campaigns stay in Sequences and Leads.
  • Any reply stops the sequence for that person and lands in your Inbox.
  • Who can do what: owners, admins and operators build and launch campaigns. Owners, admins and reviewers approve messages. Viewers can look but not change anything.