> ## Documentation Index
> Fetch the complete documentation index at: https://docs.entryway.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign analytics

> See how each sequence is doing: invitations, acceptances, messages, replies and confirmed meetings, by step, by sender and by day.

Analytics count only what Entryway recorded: invitations and messages that LinkedIn confirmed, acceptances and replies it reported, and meetings a person confirmed in the Inbox. Rates show only when there is something to divide by; otherwise you see a dash. Nothing is estimated.

## Where to find it

* **All campaigns:** **Activity → Campaign performance** lists every sequence with its totals. Choose a sequence to open its analytics.
* **One campaign:** open the sequence in **Sequences** and look at **How this sequence is doing**.

Choose **7 days**, **30 days** or **90 days** at the top. Days are UTC days. **Export CSV** downloads the same numbers, and the refresh button reloads them.

## What the numbers mean

| Number | Counts |
| - | - |
| **Invited** | Invitations sent |
| **Accepted** | Invitations accepted, with the acceptance rate |
| **Messaged** | People messaged |
| **Replied** | People who replied, with the reply rate among people contacted |
| **Meetings** | Meetings confirmed by a person in the [Inbox](/work/inbox) |
| **Pending** | Work queued but not sent yet, including anything that needs review |

The sequence view also shows how many people were stopped by a reply and how many were stopped by an opt-out or exclusion.

## By step, by sender and by day

* **By step** lists every step of the sequence with what was sent, pending or needs review, and its acceptance or reply rate. Steps from an earlier version of the sequence are marked **Earlier version**.
* **By sender** appears when people were sent from more than one account, for example with [multiple senders](/campaigns/multiple-senders).
* **Daily activity** charts each number per day. Choose **Show as table** for the same data as a table.
* **Profile steps** (profile views, follows, withdrawals, InMails sent and InMails skipped) appear once any of those [sequence steps](/campaigns/sequences#profile-steps) has a recorded result. A skipped InMail means the person was not an Open Profile, so nothing was sent.

## Comparing message versions

If a step has [A/B versions](/campaigns/ab-testing), its row shows each version's results. Versions are compared only once each has at least **30 sends**, using a standard statistical test; until then the row says it is too early. You can also have Entryway [send the winner automatically](/campaigns/ab-testing#send-the-winner-automatically).

<Info>
  Campaign results appear once LinkedIn sending is switched on for your workspace and a campaign
  has sent something. Before that, the analytics show an empty state, never sample numbers.
</Info>


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